The framework of AIS is founded on the origins of market efficiency. Full and fair access to market information and instant price adjustments to this information makes any investor’s discretionary attempt to outsmart other market participants.

At every point of time, the market price varies randomly around some true equilibrium intrinsic value of the asset. An investor can be lucky to buy the asset at a point of time, where it varies below the true value. But, he can never set up a strategy or a “rule” to capture undervalued or overvalued assets.

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