Transactional SMS service is the messages provided by a company to its customers. These transactional bulk SMS can be follow-ups or regular updates of the products or services for which the customer has applied for. Transactional SMS comes under the category of bulk messaging. This is usually done by an automated application or by the integrated APIs.
There can be SMS software for sending transactional messages, and integrating API over it can provide a solution to complex issues, thereby reducing the time and making a smooth approach to sending such messages.
Transactional SMS service is the right approach adopted by the companies since these messages act as an assurance to the customer and build a trust relationship in the company.